What is the PIDB?

The Pet Industry Database...

Is a service that matches product data with existing inventory systems used by manufacturers, distributors, and retailers, to greatly enhance the information and marketing of those products to deliver meaningful sales increases.

Serves as a single repository for pet product information for over 400,000 products.

Reduces data entry costs for all parties.

Provides manufacturers with a single distribution point for all product information.

Serves as a portal for manufacturers to promote products to retailers and to the end consumers.

How Does the PIDB Work?

Manufacturers enter product information once into the PIDB; product data is then optimized, structured, and distributed to retailers, search engines, and distributors in the format they require.





How Does the PIDB Help Distributors?

Reduced data entry and distribution cost while increasing sales.

Improve marketability of products through your website.

Data entry barriers are removed for new product launches.

Delivers standardized and optimized content.

How Does the PIDB Help Manufacturers?

Utilize a single portal to distribute your product data to your customers.

Simplify and speed up product data entry and distribution while reducing costs.

Greatly increase speed to market for new product launches.

Expand your market by improving the search rankings of your items on the internet.

Take control of product data and standardize product and brand information across your product offering.

Increase sales for you and your downstream customers.

Principal Reasons Why Your Data Needs to be Optimized

Be the authority for your product data

The product data found in most search results is out of the manufacturer’s control. That’s because most manufacturers aren’t the source for their own product data. Instead, search engines gather product information from retail product feeds and by scraping the web. By providing a direct feed to distributors, retailers, and the world’s largest search engines, PIDB Optimization makesconsistent manufacturer product information available to all participants in an easy to digest format.

Offer an Elite Shopping Experience

Consumers and search engines have begun to demand more – more images, more product details and more marketing copy. Consumers are more likely to reward an elite shopping experience with a purchase, and search engines reward better product data with better rankings. PIDB Optimization enriches your data so that you can reap those rewards.

Deliver Over 1000% More Product Details to Consumers

What product attributes are most important to your shoppers? In a global economy, it’s difficult to know your shoppers, let alone what’s valuable to each of them. That’s why delivering more product attributes is a fundamental part of product data optimization for distributors, retailers and search engines. PIDB Optimization will enrich your data to supply over 50 different attributes to the PIDB – over 1000% more – for even better product visibility.

Rich Product Data Fuels Sales

Manufacturers are looking for every advantage to get their product to the launching pad and into the sales stratosphere. When PIDB Optimization enriches and improves your product data, you will receive competitive advantages through the PIDB, Retailers, Google and Bing – fuel for increased tracking, clicks and sales.

Frequently asked question

  • Product information from the basics of description, category, sub-category, manufacturer name, and brand name.
  • Enhanced information including pictures and videos, marketing information, ingredients and nutritional information where appropriate.
  • Cross Sell, Up Sell, and Replacement products
  • Purchasing information for stores to know which suppliers, or if a product is available directly from the manufacturer.
  • Standard and enhanced product information is available to anybody that subscribes for the service.
  • Sensitive purchasing information is limited to only your customers that you specify.
  • Yes

The following pricing fields are available for a manufacturer.

  • Manufacturers Suggested Retail Price (MSRP) 
  • Minimum Seling Price (MSP)
  • Minimum Advertised Price (MAP)
  • PIDB was started in 1997.
  • Manufacturers
  • Distributors
  • Retailers
  • Other pet related businesses like &

This is amazing! Is it expensive?

The cost of creating and distributing information throughout the Pet industry is time consuming and expensive for manufacturers, distributors, and retailers. This presents a huge issue for the industry and results in millions of dollars in lost sales and needless expenses. We understand the solution for everybody starts with quality content and data, so putting your information into PIDB is FREE.